MarketLine is a newly subscribed library database with a searchable full-text collection (interactive reports & statistical modelling functions are available). MarketLine can be used to “increase sales, improve business planning, track competitors, Identify suppliers and partners”.
The 4 main products in MarketLine are:
*Industries (including industry profiles & a Consumer Markets Database with information such as market size, segmentation, consumption share)
*Companies (including company profiles & a Financial Deals Database)
*Countries (including country profiles & a Base Drivers Database which searches for key macro-economic, social, demographic and industry statistics for 215 countries)
*News with commentary & analysis by MarketLine analysts